Just as your parents used to say about your latest fib, honesty is the best policy to ensure you are a trustworthy individual. For companies, honesty can go a long way in ensuring your environmentally conscious consumers trust you and do not leave for competitors. Greenwashing is when a company claims green or sustainable products […]
Tag Archives: communication
A few weeks ago I was on the phone with an SWR team member, and we were just ending a somewhat emotional conversation. Before we hung up, this team member reminded me, provocatively and with exasperation: “Mike, you need to let me and my team make mistakes, so that we can learn from them ourselves.” […]
I was following a conversation on Twitter a couple of weeks ago between passionate Waterloo Region advocates, James Howe and Jason Shim. A discussion had sparked about whether an organization could rely on pro bono work and volunteers to drive their communications strategy, or whether consistent, quality communications are best left to paid professionals. Paid […]
So, you’ve already made the decision to commit your organization to improving its operational sustainability. (And if you haven’t, well, why not?) You probably made this decision for the most altruistic of reasons – “It’s the right thing to do!”, or “Preserving the planet so future generations can enjoy the things that we do.” But […]
As my four months of co-op is wrapping up with Sustainable Waterloo Region, I can take a step back and look at what not only the organization has taught me, but what I think I’m taking from it. What I knew from the start was that it takes effort, communication and collaboration from organizations, and […]
What is Stephen Harper Reading? Every two weeks since April 2007, celebrated Canadian Author Yann Martel (author of the Man Booker Prize winning, ‘Life of Pi’) sends a letter and book to Prime Minister Stephen Harper in an effort to humbly, “make suggestions to his stillness”. On March 30, 2009. Martel sent him a book […]