Of all decisions we make at Sustainable Waterloo Region, hiring full-time staff is – without a doubt – the most important one. This probably wouldn’t even conjure up much debate amongst local entrepreneurs, and the reason is a no-brainer: organizations are the people that contribute to them. When you do a good job hiring superstars, […]
When we started discussing the possibility of a Sustainable Waterloo Region team blog a few months ago, I was more than a little sceptical. After having suffered under the weight of maintaining a blog for several months in early 2009 – while under some acute time pressure to lead the team towards launching the Regional Carbon Initiative before the summer of that year – I knew of how a blog can quickly become “that-thing-you-know-you-should-do-but-always-have-something-more-important-on-the-list”. On top of this, I’m keenly aware of the excess of blogs already at all of our fingertips, the reality that this growth is sputtering in lieu of other social media tools, and the simple truth that without relevancy and crisp insight, there is little point to even starting.
But over the past few months, not only have I been convinced (a) that this is a valuable addition to how our team communicates with the community and (b) that this will directly help us achieve our mission, but I’m even more importantly, I’m genuinely excited about being a part of it.
It’s finally here! I’d like to welcome you to Sustainable Waterloo Region’s most recent contribution to the world of social media – our Team Blog. Having dedicated months to putting together the business plan and getting everything in place along with the incredible and immeasurable help of CuteGecko, to say I’m excited to see this […]