I was following a conversation on Twitter a couple of weeks ago between passionate Waterloo Region advocates, James Howe and Jason Shim. A discussion had sparked about whether an organization could rely on pro bono work and volunteers to drive their communications strategy, or whether consistent, quality communications are best left to paid professionals. Paid […]
Tag Archives: strategy
In just over 2 ½ months we went from early conversations about improving the old Sustainable Waterloo Region website to launching the new site in time for our second annual Evening of Recognition. Idea to action. It’s a common theme around Sustainable Waterloo Region these days. The result is a new website that we hope […]
Currently we’re reassessing the Sustainable Waterloo Region website and wondering if we provide people with the experience they’re looking for when they visit. Over the last few weeks, as we got this project off the ground, we’ve chosen not to take the standard redesign approach. Instead we’re taking the website update from the angle of […]
Sustainable Waterloo Region has historically been a non-profit focused on service delivery as a means of achieving our mission. Our mission, though it has evolved over the past three years, has always had the word ‘collaborative’ in it. And collaboration has been a core value since the beginning, while continuing to define the organization. Personally, […]